Mahabis
Case Study
Background
mahabis designed slippers for the 21st century and sell online with over 1M+ traic all over the world.
Challenges
To penetrate the Asian market and derive revenues. The Asian market is
targeting considerable smaller countries eg. JK, S.Korea, JP, SG, Aus, NZ etc. as
compared to their existing major market - UK & US.
Our Solution
We did a careful analysis on their ongoing campaigns and came out with better
identifications. With mahabis's huge customer database and traic, we created
a very lean campaign structure(using dierent appoaches from their on-going
campaigns to reach out for asian audience/market.
Results
Beat our other agencies in terms of CPA and achieved up to 900 conversions/purchases at CPA lower than £45 in 50 days.
This chart shows our performance on Mahabis, as compared to the client's
other agencies from the UK & US.
Reducing the CPA
The foundation of how this campaign improved lies in the structure of the ads which we came up with and used for all our campaigns. We will explain the structure in detail in the next few chapters. Besides that these are the key factors for lowering mahabis' CPA.
- Create new targets (similar to converting ad sets)
-
Duplication of campaigns/ad sets that are converting l.e. we duplicated campaings that are converting (same ad sets/targeting)
The duplication can be at campaign level or ad set level
The duplication/version 2 and 3 will consist of ad sets(only) that are converting in original campaign/version.
However, budget in version 2 & 3 will be at minimal (test run, adding slowly when converting) - Insert manual bidding that is relatively higher than the market value/range given by Facebook
- Accelerate the ad delivery
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When our clients hire us, they never expect us to do a run-of-the-mill job. We are honest and sometimes brutally so in our specialization. Due to our nature, we are able to create practical, savvy designs and execute adaptive digital marketing strategies; and in return, we build lasting relationships with our clients.
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