eCommerce Conversion Rate Optimization
Bringing you the most advanced ecommerce conversion rate optimization for eCommerce
What is
Scale-X
Scale-X is a eCommerce conversion rate optimization program that fully deployed using innovative technologies to disrupt conventional digital marketing.
We founded this CRO program after successfully scaled clients business with innovative technologies that helped to redesigned customer journey, buying behavior, sales psychology and world class web restructuring using latest Facebook and Google project.
We founded this CRO program after successfully scaled clients business with innovative technologies that helped to redesigned customer journey, buying behavior, sales psychology and world class web restructuring using latest Facebook and Google project.
How we approach eCommerce conversion rate optimization?
Acquisition Strategy
Scale customer acquisition
What we deliver:
Lower CPA
Higher ROAS
Scalable eCommerce sales
Recover lost sales (abandoned cart)
Finding the truth for funnels drop off
Higher ROAS
Scalable eCommerce sales
Recover lost sales (abandoned cart)
Finding the truth for funnels drop off
Acquiring new client via paid and organic traffic should be scalable and profitable in terms of cost per acquisition and return of ad spend.
Most eCommerce unable to scale due to rising cost of ads platform like Facebook ads and Google Adwords.
Data driven optimisation is required in order to be precise with performance results and scalable techniques.
Most growth hack agency lacking off the true element in marketing, which is combination of psychology and technology.
Most eCommerce unable to scale due to rising cost of ads platform like Facebook ads and Google Adwords.
Data driven optimisation is required in order to be precise with performance results and scalable techniques.
Most growth hack agency lacking off the true element in marketing, which is combination of psychology and technology.
Growth hack tools:
Chatbot, AMP, Canvas ,
Facebook Instant Articles hybrid technology
Chatbot, AMP, Canvas ,
Facebook Instant Articles hybrid technology
Activation Approach
Increase customer activation rate
What we deliver:
5-20% more conversions from leads to sales
Scalable ads strategy using cold to warm and hot strategy
with UGC technology
Chat bot cart abandon, SPIN and BANT framework
to uncovering the truth for rejection
Scalable ads strategy using cold to warm and hot strategy
with UGC technology
Chat bot cart abandon, SPIN and BANT framework
to uncovering the truth for rejection
Customey journey from awareness , learn to activate requires more than just nurturing.
The conventional way of user activation especially for eCommerce are door poorly, rely just solely on email marketing where the average of email open rate has dropped below 22% and declining further in years to come.
The Gen Y and millenials for most developing countries like China and Asia, are no longer an active email user.
This is the reason we created this Scale X program, ultimate Growth Hacking tool to reach out to bigger audience with technology like chat bot to reach to people who are not being able to reach with conventional marketing.
The conventional way of user activation especially for eCommerce are door poorly, rely just solely on email marketing where the average of email open rate has dropped below 22% and declining further in years to come.
The Gen Y and millenials for most developing countries like China and Asia, are no longer an active email user.
This is the reason we created this Scale X program, ultimate Growth Hacking tool to reach out to bigger audience with technology like chat bot to reach to people who are not being able to reach with conventional marketing.
Growth hack strategy:
Chat bot, UGC (reviews), Social influence technology, conversion rate optimisation
Chat bot, UGC (reviews), Social influence technology, conversion rate optimisation
Retention Strategy
Scale customer acquisition
What we deliver:
5-10% increase in user retention
Improve life time value of eCommerce customer
AOV - average order value optimisation
Funnel upsells, downsells and cross sell strategy
using data and historical buyer metrics
Improve life time value of eCommerce customer
AOV - average order value optimisation
Funnel upsells, downsells and cross sell strategy
using data and historical buyer metrics
Retention is the key to growing almost any eCommerce.
The average eCommerce Life Time Value (LTV) is some metrics that rarely being optimised by most eCommerce owners.
With proper tracking of LTV and by just growth hacking 5% of retention, you get instant boost in sales without any paid marketing at all.
However, retention strategy requires a lot more effort than just improving nurturing or email news letter. Good retention strategy is looking at each customer profile, purchase behavior and browsing patterns to create a powerful strategy to activate them back to the buying funnels.
Knowing them well allows you to create a tailored strategy for each of different profile and scalable effort to increase retention.
The average eCommerce Life Time Value (LTV) is some metrics that rarely being optimised by most eCommerce owners.
With proper tracking of LTV and by just growth hacking 5% of retention, you get instant boost in sales without any paid marketing at all.
However, retention strategy requires a lot more effort than just improving nurturing or email news letter. Good retention strategy is looking at each customer profile, purchase behavior and browsing patterns to create a powerful strategy to activate them back to the buying funnels.
Knowing them well allows you to create a tailored strategy for each of different profile and scalable effort to increase retention.
Growth hack tools:
Conversion rate optimisation, Buyer profile analysis, Ideal customer profile matching and full stack CRM analysis through eCommerce tracking technology
Conversion rate optimisation, Buyer profile analysis, Ideal customer profile matching and full stack CRM analysis through eCommerce tracking technology
Scale Revenue
Scale customer acquisition
What we deliver:
5-20% more revenue in overall month to month
Sales performance
Greater life time value
LTV metrics within 3 months
Sales funnel for eCommerce and optimisation
Sales performance
Greater life time value
LTV metrics within 3 months
Sales funnel for eCommerce and optimisation
Most eCommerce selling products scaled through adding more products and putting more money in ad spend to scale.
But in actual truth, to increase revenue and scalable way of doing that is through understanding the data from acquisition, activation, and retention.
From looking at this bigger picture, some tweaks at any phase would allow you to growth hack your revenue by 5-10% without seriously putting more ads spend.
Most of our client implemented product upsells, downsells and cross sells to optimise their AOV ( Average order value) by 5-20% without spending any money at all.
If tweak is done through retention, that is another 5-20% and being amplify even more and best of all, without spending any money.
But in actual truth, to increase revenue and scalable way of doing that is through understanding the data from acquisition, activation, and retention.
From looking at this bigger picture, some tweaks at any phase would allow you to growth hack your revenue by 5-10% without seriously putting more ads spend.
Most of our client implemented product upsells, downsells and cross sells to optimise their AOV ( Average order value) by 5-20% without spending any money at all.
If tweak is done through retention, that is another 5-20% and being amplify even more and best of all, without spending any money.
Growth hack tools:
AOV optimisation, LTV optimisation, Chat bot, referral strategy.
AOV optimisation, LTV optimisation, Chat bot, referral strategy.
How ScaleX works?
The ScaleX optimisation cycle
The ScaleX technology stack and approach breakdown
As An Agency We Are Product to Provide
Growth Hacking Marketing Services To These Clients
Growth Hacking Marketing Services To These Clients
Scale X
Case Study
SwellNomore.com
Restructuring web for Accelerated Mobile Pages using deep learning machine
Skull Shaver.com
eCommerce cart abandon rate is around 75%-85%
Skull Shaver Story
Case Study How Skullshaver recovered more than $15k of lost sales in 14 days with te shopify chatbot
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The rising cost of acquiring customers through Facebook Ads
Prior to engaging with Shopisty, Skullshaver was putting all of their efforts into driving leads and sales through campaigns on Facebook.
The company found it challenging to break the ceiling when they were seeing very low conversion, a souring 79% sales cart abandon rate.
“We were spending a lot on Facebook Ads in the past but due to rising coat of Facebook Ads, we find it becoming more expensive to reach out to audience in Facebook.
We are looking for Ways to optimise our sales funnel but so far we haven’t really seen any effective ways of improving our funnels.”
Peter Gold, Skullshaver
Peter Gold, Skullshaver
Using chatbot to increase conversion
When Skullshaver and Shopisty started their work, they conducted a through audit
of the funnel and noticed the very high add to cart drop-ot rate. Gerald formulated strategies for the quickest win by focussing first on reducing cart abandonment.
Gerald went on to discuss how shopisty could improve conversion by sending sales reminders. Through research into Skullshaver’s ideal customers, the Shopisty team created a conversation script that speaks the language of their ideal customers. In December 2017, they deployed the first chatbot to test on small scale audience for a simple sales reminder. After the successful trail, they deployed a complete chatbot run 20 for days.
Gerald went on to discuss how shopisty could improve conversion by sending sales reminders. Through research into Skullshaver’s ideal customers, the Shopisty team created a conversation script that speaks the language of their ideal customers. In December 2017, they deployed the first chatbot to test on small scale audience for a simple sales reminder. After the successful trail, they deployed a complete chatbot run 20 for days.
The following strategy was employed:
Within 20 days of running chatbot reminder, Shopisty became avital part of Skullshaver’s sales funnel,ranking
as the 4th best performing in sales. Since the chatbot was created to recover abandoned sales, it didn’t
generate fraffic but influneced buying behavour drastically.
From the Shopisty chatbot reminder eperiment within 20+ days, Skullsahver generaned more than $15,948
in sales through the chatbot assistant, had lowest bounce rate and more pages per sessions.
Conversion rate from chatbot subscriber to sales waas crazily high, 9.37%
Timeline: 17 December - 7 January (20days)
Chat bot funnel to optimise user journey
Reviews +
Retargeting Strategy
Allowing reviews collection on automation and turn it into retargeting ads to drastically reduce CPA
Preview Gamification Strategy
27 March - 2nd April: Since launching review ads, the direct comparison NEW ads has 70% more purchases than the OLD ads competing with it.
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We hope to hear from you soon!
We hope to hear from you soon!
