For all FB ads that we are going to do, we will ensure that the FB Pixel is tracking properly on the landing page/website.
This is to ensure a better review of campaigns for oprimization.
Previously, there is no custom audience list created/utilised. Custom audience is one of the most userful/converting targeting for businesses especially for e-commerce.
We have created a number of custom audience lists using our strategy.
Above is a screenshot of a small number of lists created.
Build custom audiences from the people that visit SLW website.
Create lists of Visitors of Website, Buyers, Non-buyers etc.
We also created lookalike lists based on the performing custom audience lists sources. There, we layered/segment it with some interests targeting Narrow ad sets/targetings by layering/segment i.e. add interests that are relatable to the nature of your bueiness(product/service)
i.e. for SLW (Gym apparel related products/lifestyle), we created a list of interests such as Gym, Fitness influencers, Competitors, Supplement, Firness trackers etc.
. Created separate/individual campaigns based on their specific goal, needs and target groups
. For screenshot above, is example of 'sales' campaigns that we have created for SLW that was running for few days.
. Created campaigns divided through gender and also products(based on the needs of targeted audience)
. This is to ensure effectiveness of ads displayed to audiences/targeted group i.e. relevancy of ads
Split ad into Gender, Products, Retargeting/Non, Countries etc.
By doing this, we are to able test run, optimize and make wiser decisions i.e. which campaign/ad targeting/structure works better and the best. Different ad set/targeting may vary from each other in term of performance.
Split ad into Gender, Products, Retargeting/Non, Countries etc.
By doing this, we are to able test run, optimize and make wiser decisions i.e. which campaign/ad targeting/structure works better and the best. Different ad set/targeting may vary from each other in term of performance.
Constantly switching out ads and do testing from single image, carousel, video ads etc.
Suggested SLW to created 'tutorial video'/engagement videos to encourage audiences to view, comment & share videos also carry some website actions i.e. view products, add to cart etc
The purpose of the campaign is to increase traffic (highly relevant groups) and retarget them later.
Constantly switching out ads and try new ads
By doing this, we are able to test run, optimize and make wiser decisions i.e. which ads are more effective. This will not only increase the brand awareness(comment, share, likes) but also contribute to the conversions.
Client's past campaigns results (CPA $19.23): the month before BH handling SLW FB ads
gns results on first month of handling SLW fb ads. CPA reduced to $8.89, conversions increased by 22%
Some latest stats
We find that male converts at lower CPA (mixed gender campaign/targeting/ad set) compared to female
We find that male converts at lower CPA (mixed gender campaign/targeting/ad set) compared to female
We find that male converts at lower CPA (mixed gender campaign/targeting/ad set) compared to female
For gender focused campaign, male campaign is receiving lower CPA than of females;s focuesd campaign. Example for one of the product - male's short vs female's legging
For gender focused campaign, male campaign is receiving lower CPA than of females;s focuesd campaign. Example for one of the product - male's short vs female's legging
Conversions & CPA for mobile placement is significantly better as compared to desktop but there's a number of conversions from dekstop as well (which we dont feel like leaving out)
From experience, when combined (placement mobile & desktop) - the conversions can turn out be better, could be contributed by the clicks & CTR.
We have been running/focusing on Australia more as from the results of the campaigns, Australia converts atr better volume and CPA. However, USA is focused as well.
Australia has better results as the brand SLW - business/homebased from Australia.
Next, we can focus on how to improve on Canada, NZ and UK
